Hi, I'm Adél Richter

What I loved about this role

• Building structure where there was none. I designed scalable onboarding and renewal playbooks that cut admin time by 35% and gave our CSM team room to focus on real strategy instead of spreadsheets.
• Leading renewal and expansion cycles that felt like chess – mapping executive goals, value metrics, and automation outcomes until both sides saw the win.
• Watching my customers' automations come to life – seeing a single workflow handle 70,000+ interactions daily, saving hours of time every day was something I couldn't even comprehend five years ago.
• Partnering with Product and Engineering to prioritise customer pain points that turned into actual roadmap features. There's nothing better than seeing a "wouldn't it be better if…" conversation go live in a release note.
• Building AI-driven Salesforce + Vitally automations that flagged expansion opportunities before anyone even opened a dashboard. My workflows started working smarter than I could.
• The variety of teams within Enterprises I had the privilege to work with. Engineering teams, InfoSecOps, DevOps, Marketing, Sales, Customer Success – n8n was by far the most versatile product I've ever worked with.

What I loved about this role

• My customers. My brilliant, enthusiastic, can-build-anything customers across e-Commerce, Healthcare and AI and everything between. They made me want to do better and do right by them every single day.
• Organising on-site events, workshops for Next.js and v0, and running Executive Business Reviews face-to-face with my customers. Meeting both technical and commercial stakeholders, connecting with them, and building on that trust was by far my favourite part of this role.
• Negotiating multiple five and six-figure upsells where we built trust and rebuilt a whole technical architecture side by side. I learned that the best expansions are quietly engineered months in advance.
• Collaborating with the Next.js team directly – learning how innovation happens from people who build the internet. The absolutely mind-blowing people I worked with.
• Turning customer performance data into visual stories that justified every line of renewal spend. I learned to speak fluent "metrics + emotion."
• The sheer number of customers I met in person. The conversations I had with them about Next.js, the joys and pains of rebuilding an entire architecture, their travels, their families, and the stories we shared about our dogs. The connection I had with my customers at Vercel was unparalleled.

What I loved about this role

• Getting properly technical again – diving into YAML configurations, Docker containers, and caching strategies to help teams deploy faster and smarter.
• Running onboarding and architecture reviews with engineering leads, helping them streamline their CI/CD pipelines and reduce build times by up to 40%.
• Building usage dashboards that highlighted inefficiencies and expansion triggers, turning raw data into clear customer stories.
• Partnering with Product on beta testing and feature feedback – I loved seeing the "voice of the customer" actually shape the next release.
• Teaching CI/CD best practices through workshops and documentation – helping teams go from "copy-paste config" to confident pipeline pros.
• The absolute best in class technical enablement. The team at CircleCI was fantastic, and the emphasis on deep, detailed technical training was nothing I've seen before (or after).

What I loved about this role

• Being the first line of defence for customer issues – from debugging pipelines to walking customers through billing or usage questions.
• Managing hundreds of SMB and Mid-Market subscriptions while maintaining a human, supportive touch in every interaction.
• Spotting and rescuing at-risk renewals before they escalated, turning frustrated customers into advocates.
• Qualifying and sending solid upsell opportunities to Account Executives by recognising patterns in usage data and customer maturity.
• Building small automation scripts that reduced ticket response time and gave customers faster resolutions.

What I loved about this role

• Building branded mobile apps from scratch – seeing my clients' apps go live on iOS and Android felt like magic. Especially with Apple's convoluted approval process…
• Translating vague creative briefs into real products, guiding customers through every design, QA, and release milestone.
• Learning to code in Vue.js and debug in real time – there's nothing like fixing your own mistakes and seeing the app finally compile.
• Creating the company's first proper delivery and release workflow that was somewhat separate from Engineering, turning chaos into something repeatable and measurable.
• Working in a tiny, scrappy team where you could literally see your work move the company forward.